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SERVICES:      â€‹WEBSITE DESIGN                 CONTENT MARKETING           SOCIAL MEDIA MANAGEMENT                CONVERSION IMPROVEMENT

We design creatives that will achieve

objectives at each stage of the sales funnel. 

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Conversion Improvement

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We use a systematic approach to generate,

qualify and convert leads. 

 

How we increase Lead Generation

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Most buyers research products online before making a final purchase, even if this is done at a physical location. Websites are used to display the product details to help prospects make the decision as easily and quickly as possible. In digital marketing, there are many tools that we use to make this experience a smooth and cost-effective process. In order to have a high conversion rate, we need to generate sufficient traffic to your website by implementing systematic processes consistently. This can be done:

 

  • organically, through proper Search Engine Optimization

  • using paid media; Search Engine Marketing and Social Media Advertising

  • using internal and external linking strategies, 

  • using Website Advertising

  • using Influencers to direct traffic to your site.

 

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Search Engine Marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.

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Google AdWords: This online advertising service and search engine marketing technique allows you to set a monthly budget for ad placement.  The advertisement is optimized using the top keywords from your website. Google will then send traffic to the most appropriate page on your website with relevant information when a search involving your keyword term is done. You pay for the number of times your ad is clicked and website visited, up to the maximum budget set.

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What is Conversion Rate Improvement?

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Improving your conversion rate means getting more of your website visitors generated from any of the sources above to take the actions that you want them too, This can be, filling out a form, sending a request for quotation, booking a consultation or making a reservation.

 

Customer relationship management can create strong connections and allow a business to have relevant conversations at any time with their customers and prospective buyers.

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We help businesses improve customer connections. We work with clients as their businesses progress along the Sale Funnel by providing assistance with generating and capturing leads, to qualifying and converting these leads to sales. 

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Using the Sale Funnel to qualify and convert leads

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The Sales Funnel is the journey that a buyer takes from lead to customer. It is essential to qualify and nurture leads along the way.

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Top Of the Funnel

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There are many prospective customers who will display general interest. They are on a fact-finding voyage. At this stage building trust with quality content to help educate your audience should be your primary focus. Subsequently, you should have an effective process to capture and qualify leads as prospective buyers. 

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Middle of the Funnel

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At this stage, you should design your interactions with prospective buyers to build trust and continue to nurture them until they are ready to move to the next stage, which is Bottom of the Funnel.

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Bottom of the Sales Funnel

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Leads at this stage are highly qualified and should be ready to purchase. very often they are comparing vendors. At this point, the lead should be ready to have a conversation.  A consultative approach of helping him or her come to his or her decision will better position you to gain trust and close the deal.

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We also use Automated add- ons to improve Conversion

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  • When we create a website, in addition to a carefully designed, fully optimized landing page to capture and convert leads, we use a set of automated add-ons to help manage customers and campaigns, so you won't miss out on any lead or sale, even if you are not available. 

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These automated add-ons have functionalities that  enable us to:

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Capture  members Information

  • We create a members login area 

  • We use specially designed forms to capture site visitors details and create a contact list for your website.

  • We send email marketing campaigns to contact list, promoting new products, services and special offers.

  • We use automated software to provide an analytics report on the performance of the campaign.

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Keep Visitors Engaged

 

  • We send automated welcome responses to new site visitors, 

  • We send automated emails inviting members back to your site.

  • We re-market products and services to customers.

  • We retarget customers and other contact list members as prospective buyers for all new campaigns.

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Building and Nurturing Customer Relationship

  • We send customized automated thank you emails to customers that have submitted forms,

  • We send automated thank you emails to customers that have accepted quotes or offers.

  • We send chat messages to visitors who try to make contact when you are offline.

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We are serious about turning prospective buyers into

long term customers.

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