What is Social Media Marketing?

Social Media Marketing is the use of Social Media Platforms to achieve clearly defined marketing objectives. This can be a challenging task for small business owners who have to perform other time-consuming functions.

 

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We do more than help you increase likes and follows.

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• We use social media organic and paid advertising, to extend market reach. 

• We use customer insights, to create and publish content, specific to target audiences.

• We post fully optimized updates as well as product/brand promotions to keep your business pages highly engaged.

• We utilize analytics and data-tracking to monitor campaigns for performance and strategy improvement.

 

Importance of Social Media marketing

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Having a strategic  Social Media Marketing Plan helps businesses leverage platforms to achieve their marketing objectives.  Your social media plan will outline your social media strategy to help achieve objectives.

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Social Media Marketing Plan 

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Your plan should contain;

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1. Social Media Marketing Strategies which will give details of ;

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•  Marketing Objectives -  This could be to increase engagement, visibility, brand awareness or to generate leads and increase sales.

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• Content strategy - The type and purpose of content that will be used to engage the target audience.

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• Channels- Social media platforms the best reach your target audience: Facebook, Youtube, LinkedIn,  Instagram,    Messaging platforms WhatsApp, Messenger, Snapchat 

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Social Media  Marketing should be part of your Digital Marketing Plan.  Digital Marketing Agencies help create and implement plans on the behalf of their clients. They also monitor, control and analyze the result of the marketing activities on digital platforms.